Tips On Google AdWords
A lot of people plan to advertise with Google, but there are important things to consider before doing so. It is an undeniable fact that Google played a major role in the web today and Google AdWords has bring in billions of dollars to Google each year. Still, with that immensity, not all advertisers have profited with Google AdWords.
To make sure that you are successful in your endeavour with Google AdWords, you do not have to bid on expensive keywords. Some research is essential to make sure that the keywords you use fit your website and niche. This is to make sure that your ads appear on the appropriate searches.. Here, you might find a couple of AdWords tips useful.
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Always Include Keywords
Keywords are important, so make sure that it’s there in your ads. An average person glance through their Google search results very quickly, so you must place in your keywords strategically to grab their attention. Otherwise, your ad will be missed and lose a chance for sale. You must make sure that the keyword is in the ad and that the ad makes sense to your prospects. This may be difficult because there is a limited space for the ad, but an excellent advertiser can create great ads even with such little word space. Make sure that you include your keywords because if you don’t, you’re simply wasting money, time and effort.
Bidding From High To Low
Here’s a trivia: Google ranks your ads through two categories, your bidding price and the number of clicks or Click-Through-Rate (CTR). CTR is the total clicks your ad receives over a period of time. As a newbie, your ads initially get a low quality score, putting you on a disadvantage compare to older and more experience advertisers. Thus, in order for you ads to show, you need to bid a litter higher than usual. By bidding higher, you get more exposure and higher CTR. This gets you better CTRs, and then you can slowly lower your bidding price. Ultimately, the goal is then to keep your ad on the first page with the lowest bid price possible.
Tips on Bidding Strategy: Low To High
Another common bidding strategy is the reverse of the above strategy. This is mostly used with keywords that are less competitive or if your budget are limited. You begin with lower bidding price and slowly work your way up until your ads appear on the first page. Again, you must try to land your ads on the first page with the lowest bid possible.
Try Negative Keywords
Negative keywords are used in order to prevent your ads from showing up in searches that are unrelated. As an online advertiser, you have a specific target audience and you want your ads to appear in front of them. If you don’t use the negative keywords function, your ad could appear on the wrong place and wrong people. Let say you are promoting dog collar and a keyword you used is “collar”. Your ad will appear each time a person types in “collar”, but there are many topics surrounding the word “collar” and the person may not be necessarily looking for dog collar. He may own a cat and looking for a cat collar. What you can do is to use the negative keywords function and add “cat” into it, so that your ad don’t show. It’s better to use the negative keyword especially you want to reduce unwanted ad exposure. This helps increase your CTR and most of your visitors are more likely to buy from your site.
Test Ads
Testing ads is very important,but you don’t have to do much because Google AdWords can test your ads for you. Simply put 2 different ads into an AdGroup and Google will display them alternately. After running your ads for some time, based on the CTR results of each ad, you can choose which ad to use. If you have numerous ads, you can repeat this process until you find the perfect ad for your campaign.
Everyday, Google display millions of ads online and if you plan to use Google AdWords, you need to do more to succeed. The key is to know what works and what’s not in Google. Follow these tips and continue to improve your knowledge Google AdWords.
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